| Cost Effective |
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Reduced travel/accom. costs (for corporation and participant) |
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Reduced advertising costs |
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| Same message delivered in real-time to an unlimited audience |
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Fair & equal access to information |
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| Potential for new revenue streams |
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Easy registration for an event with online payment |
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Channel for online sale of products & services |
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| Audience Control |
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Control over who views content (authentication with passwords) |
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Statistical Reports offering information on viewers |
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| Convenience |
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Easy for users to participate, no distance barriers, no time-zone barriers |
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Easy content modification, last minute updates, flexible content modification |
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Webcast may be accessed world-wide |
